Financial Benefits
Industry research suggests that a typical point toward the financial benefit of reusable cups compared to single-use is around 15 uses. Some events have reported an immediate net benefit at their first event (and every one thereafter) by using reusables.
Each event varies in type and context, and certain factors effect financial benefits considerably, not least the level of deposit and percentage of cups retained and who purchases the cups (event organiser, bar company or sponsor.)
The GREAT NEWS IS that for large-scale events particularly, the typical difference between the combined cost of purchasing cups & waste management, versus the net benefit of retained deposits and running costs of a reusable cup system is positive.
Reputation and Brand
Reusable cups branded for your event.
Plastic is firmly on the agenda for society, and most events have taken action or are considering what steps they can take to reduce disposables. It has become such a high profile media topic that those events not taking action risk bad press and feedback from audiences who are keen to see changes.
In many cases events using reusable cups choose to brand a percentage of their cups which can extend their brand reach and satisfy sponsor requirements. However this needs to be balanced with the percentage of generic cups to ensure reuse and realise the environmental benefits.
Additional Benefits
Some of the additional benefits provided through sustainable event management, are decreased risk to brand image, ability to attract new staff members, ability to improve long-term success, and deeper connection with attendees and the larger community where the event is being held. Attendees and partners may be more willing to work with an event or organisers that prioritise sustainability versus those who do not.
“The event site was clean throughout with less requirement for litter -picking, and a 40% saving on waste costs."
Festival Director - Alexa Stratton -Powell
